This intuitive e-book delves deep into the core of what it means and how to properly manage mobile commerce. With emphasize on real-world applications, this white paper aims to help organizations dissect the various steps need to properly understand the digital landscape and how to profit from it.
Ranging in topics from how to craft a vision for mobile to understanding the detail oriented information needed to successfully launch a mobile commerce campaign, this e-book lends itself as a great read and provides invaluable tips and recommendations.
Have a look over at pymnts.com, enjoy!
Canadian technology conglomerate RIM has been fighting to catch up with both 3G and 4G network adoption, and so we’re happy to see them take a leadership position when it comes to the developing LTE network.
It is a little known fact that RIM is currently working on prototypes of both the Playbook series and Blackberry 10 gamut of products that host LTE functionality. These new products are set to launch towards the end of 2012 and will be the most encompassing collection of devices using LTE to date.
LTE is a wireless data communications technology standard and is considered the world’s first truly global network platform. LTE stands for Long Term Evolution and is set to take the lead of the current 3 and 4G networks as the fastest most efficient alternative.
The US-based service provider for mobile billing has launched a new international program geared to money transfers, and will require the authentication process to include fingerprint scans and utilize NFC technology.
In its initial launch the program is being labeled “Via” and will allow mobile operators to receive international money transfers to subscribed mobile wallet users world-wide. Point-of-sale terminals will be able to connect users through NFC and integrate the fingerprint scan as an added layer of security.
Via mobile wallets can be deployed by any number of operators and be supported by any NFC enabled device. Via will be first introduced to the Asia- Pacific, Middle East and African markets.
According to a recent study launched and handled by Mastercard, although the USA is ahead of the curve for handling mobile payments and mobile payment infrastructure nine of the ten most prepared counties come from the Middle East, Asia and Africa.
Mastercard has coined this study the “Mobile Payments Readiness Index” and examined 34 countries to analyze current and future infrastructure developments and assess which ones are most “ready” to handle this new technology and form of payment.
New York-based Vice-President of Global Insights Group of Mastercard Worldwide, Christina Sommer had this to say, “Educating consumers on the benefit of mobile payments will be key to driving adoption as will partnerships and a strong infrastructure.”
Mobile commerce is the main driver for infrastructure needs where the majority of this type of activity is lead and done through smartphones. Once smartphones become a clear majority in terms of usage, more infrastructure developments will follow.
P.F. Chang, a fast yet casual restaurant chain, recently launched a mobile app allowing patrons to order meals and interact with the brand while waiting for the plates to arrive.
What started out as an alternative way to look at enhancing their current Warrior Rewards loyalty program, lead to uncovering important insights into how P.F. Chang customers use their time at the restaurant while waiting for meals. Dan Drummond, current brand director at P.F. Chang had this to say, “(customers) are spending more time with their smartphone than with their spouse, and we wanted to capitalize on this trend and develop a mobile application that improved our guest’s experience not only with loyalty but with our brand as a whole.”
Beyond ordering while in the restaurant itself, users can place orders for pick-up, interact with the brand and sign-up for the Warrior Rewards loyalty program. The app is also updated by time and day, highlighting featured meals and new deals.
Integrating with social media, the app has a virtual fortune cookie function, where users swipe over an image of the cookie and receive a fortune which than can be posted to Twitter and Facebook.
We live in an ever-increasing digital world based on applications, and sometimes it’s hard to keep track of every new and evolving application and their intended usage.
Mobile Commerce Daily, considered a reference for all the breaking news in mobile, has launched their view on current mobile applications and picked out the top 10 that sit high on their watchlist.
Below is a list of these applications and for a complete overview on each, please view the Mobile Commerce Daily article here.
Baked by Melissa
Domino’s Pizza mobile ordering application
A recent study done by RichRelevance, an e-commerce merchant service provider, uncovered a distinctive trend in mobile shopping by noting that 89% of all transactions originate from Apple’s iPad.
The study was conducted between April 2011 and March 2012, surveying 4.4 Billion unique shopping transactions breaking down information into the following categories:
- Amount of time users shop
- Time of day when shopping occurs
- Dollars spent
- Type of goods purchased
Click here to view an interesting infographic produced by RichRelevance highlighting the study’s findings.
In a recent CES press invitation send out, Nokia hinted to a few big announcements that have the NFC world murmuring of what’s to come for the Finnish mobile conglomerate. Clearly stating the unveiling of several new devices, speculation around the use of NFC and a tablet-based device has come into the picture.
Nokia launched a Windows Phone early this year without the use of NFC technology, and it is fair to say this could be the next tech evolution, as well as being added to future devices. Further, Nokia has diversified into the mobile payment sphere, announcing a mobile wallet application and a mobile payments program in India.
Teaming up with UPM RFID, Japanese based Fukumi opened a new retail concept showcasing NFC tagging technology. It is considered the world’s first completely NFC-based brick and mortar store to sell NFC tags to consumers with compatible smart devices. It is still largely unseen in most retail locations, but many have speculated that the simple NFC tag has a bright future. Many questions still remain as to the nature and type of NFC tag to decide on for a project, as they have different technical specifications and usage qualities.
Edward Lu, Sales and Marketing Director at APAC, UPM RFID notes:
“Fukumi’s shop is the first physical NFC shop in the world with a complete service concept built around NFC tags. To date, UPM RFID has participated in the opening of the world’s first online NFC shop for custom NFC tags, and also played a role in the development of the first mobile app for ordering NFC tags. We are now honoured to be participating in the opening of this first ever physical NFC store.”
Fukumi and UPM RFID’s have believed that the easiest way to figure out your needs in the wake of new technology is to actually speak with someone in person, and so this move into brick and mortar for such a product supports that. We will all have to wait and see if more of these types of retail stores start popping up worldwide.
Based on a recently leaked 2012 Roadmap from RIM it would appear that many smart devices, including the updated 3G Playbook, will showcase NFC technology. Billed as the “iPad killer”, the Playbook launched with a bang, which fizzled out quickly and garnered very little traction at retail with end-consumers as it lacked many key features.
This new version will run on an HSPA/3G platform, adding much needed data connectivity over the previous model. RIM looks to take a pole position and perhaps create a point of differentiation and market leadership over other smart device companies ever since Nokia’s departure from NFC technology. Taking such a lead on the growing NFC market could be the catalyst RIM needs to reposition both the BlackBerry brand of products and the company as a whole.
Beyond NFC technology, the new Playbook will run on a 1.5GHz dual-core processor, 42 Mbps HSPA plus highway, 4800mAh battery for long life and a 5MP back camera, but falls short by not adding Bluetooth 3.0 support.
Let us hope this next product launch will be much better received and help rebound a prominent Canadian institution which has helped shape the smart device space over the years.